Radio FM Media     |     2720 7th Avenue South     |     Fargo, ND 58103     |     701.237.4500

January 11, 2017

Radio Works for Major Auto Aftermarket Retailer, Delivering $21 of Sales for Every $1 Spent on Advertising

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by Pierre Bouvard, Westwood One Chief Insights Officer | December 29, 2016

Advertisers often ask if radio can prove its ROI and sales lift. The answer is YES. Radi...

August 24, 2016

MediaPost has the details about a biannual study with CMOs conducted by the American Marketing Association, Deloitte and the Fuqua School of Business at Duke University.

The study says marketers spend about 11.7% of their budgets on social media and that’s a lot less th...

April 29, 2016

 

 

 

If it feels like radio has been facing competition from more relentless sources than at any time in its nearly 100-year history, it may be interesting to learn that the medium continues to exhibit solid momentum.

 

Almost one in five current listeners report spending...

March 29, 2016

 

 

“Our team is excited to be part of Bison Athletics and we look forward to working with all the coaches, staff and teams at North Dakota State University.   Radio FM Media knows what a proud tradition that North Dakota State University has and we are thrilled to be pa...

January 25, 2016

Radio FM Media increases market share of listeners in Fall 2015 Nielsen Ratings.

 

We love radio. We love working in radio. We love talking about radio. But we understand that you might get tired of us always talking about radio...so we found other people who are talking about it too!

 

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“NuVooDoo recently completed...

When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those cool connected TV devices, such as the Amazon Fire TV Stick or Google Chromecast, or a PlayStatio...

 

Sixty years ago the curtain was falling on radio.

 

In living rooms across the country the soft glow of the AM dial was being replaced with flickering images from a TV screen.

 

Radio should have died right then and there, but it didn’t. It found a new vehicle and new rel...

Podcasts.

Satellite radio.

Pandora.

Spotify.

The iPod.

 

In recent years, there have been lots of new media challengers to traditional radio. Each time one of them came along, the gloom and doom talk for radio began again.

 

Analysts predicted people would flee radio for the s...

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