We love radio. We love working in radio. We love talking about radio. But we understand that you might get tired of us always talking about radio...so we found other people who are talking about it too!
“NuVooDoo recently completed a research campaign for Radio FM Media’s radio stations. We found their listeners to be the most interactive of any of the markets we work in nationwide. I have worked in 50 markets this year alone and have never seen levels of engagement in radio like this. Fargo-Moorhead and these radio station’s listeners are truly the most “radio-active” I’ve ever encountered!”
- Mike O’Connor, EVP of Nuvoodoo Media Services
Investing in radio advertising provided a sizable payoff for brands in four retail categories. Depending on the category, radio exposure led to increased sales, foot traffic and dollars spent per shopper, at times delivering a staggering
17-to-1 return on investment.
-according to a new sales effect study from Nielsen
Why does traditional radio continue to resonate with young people, at a time when they have so many options?
Nielsen says in part it’s because the medium has established itself so effectively as the place to find new music, which young people have always been drawn to. A Nielsen survey earlier this year found 59 percent of Millennials and younger said they use radio to discovery new music, ahead of even streaming services such as Spotify.
A new report from Nielsen finds that...
Among 18-34s, 91% percent use terrestrial radio each week. That’s more than smartphones, at 82%, TV connected devices, at 49 %, and tablets, at 33%. The data comes from the measurement company’s first-ever Comparable Metrics Report, which aims to make apples-to-apples comparisons between different media for a better picture of what people are consuming.